07/24/24
Good Morning,
Happy hump day to most, happy Monday to a selected few.
Today I had the honor of listening and taking notes inside the "Advertising On X" webinar, as it relates to both the current and incoming @xGaming
community members.
community members.
Below is some of the notes that I took while listening in and at the end there are some questions that formed while listening, and which I then submitted in as feedback. I will keep you posted on those.
Notes below are a second draft from my original typed out first draft,
Grok thank you as always for the assist in helping me square away my written thoughts.
Please note: statistical numbers might need slight -/+ adjustments in the future, if and when I receive further notes or a copy of slides in a later date we will update asap. These notes were done in good faith for the sake of our future plans and also with you in mind, the future gamer and content creator looking to come over and share your content with us here in the world's biggest town hall.
Advertising on X (Notes are also available on our X Article Column)
1. User Base & Engagement Stats
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563.6 million users year-to-date*
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Average user spends 34 minutes on the platform.*
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9 million posts or 9.4 billion posts per month.*
2. Ad Services
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Video spaces and premium content targeting, referencing high-profile content creators.
3. Platform Focus Ads
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X is described as "video first." / New source of predictive programming / USE IT FOR NET POSITIVE REASONS*
4. 2024 Global Top Topics – Impressions:*
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14 million users talking about gaming // daily/monthly?*
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66% of gamers come to X, with 62% using it as an essential spot to stay updated.*
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70% of users are 35 or under, and they are 40% more likely to buy advertised games / related products & services.*
5. Gaming on X:
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Gamers see X as an essential platform to stay connected and updated with gaming news and trends.
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X is hosting the first Esports World Cup.
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Gaming impressions: Mobile: 3.4 billion impressions. (month/year?)* Console: 223 million impressions. (month/year?)*
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Other genres: Action games: 3 billion impressions. (month/year?)* Sports games: 2.6 billion impressions. (month/year?)* Survival horror games: 550 million impressions. (month/year?)*
6. Identifying Your Audience:
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Casual gamers (short sessions, simple rules, enticed by sales.)
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Midcore gamers. ( Longer sessions, more complex gaming, less enticed by sales)
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Hardcore gamers (competitive, #PvP ,complete games, #beta, #launches, big launches / #streamers / content creators as a hobby.
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Professional gamers (monetized). / content creators as a business
7. Targeting Options:
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Interest targeting: gaming news, consoles, #esports, and mobile gaming.
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Follower targeting: identifiers with the gaming community.
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AI-powered targeting: increases click-through rates by 10% and conversions by 16%.
8. Launch Strategies:
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Importance of the first 48 hours.
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Building momentum through timeline takeovers, custom event takeovers, and premium placement.
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Spotlight for mass reach and high visibility.
9. Vertical Video Ads:
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More story, greater scale, and a call-to-action feature.
10. Amplify Video:
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Turnkey solution for brand-safe, scalable, and measurable ads.*
11. Additional Targeting Options:
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Lookalike audiences for reaching more relevant users.
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Keyword ads for placing ads near relevant conversations.
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Performance priorities for ease of use, default ROI positive, AI-based targeting, and advanced SRN integration.
12. NEXT Creatives:
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Four ways to work with Next: consultations, creative tactics, ideas, and inspiration/education.
13. Creative Examples:
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#WarzoneReport example.
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Samsung Moonshot example
Questions for XGaming:
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Does XGaming have a community moderation strategy to address freedom of speech and censorship concerns for incoming long-form gaming content creators?
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How does the "Spotlight for All" feature work for verified and business accounts, and can personal accounts run daily ads for affiliate referral links?
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Does “Next Creatives” come with a premium+ or separate marketing budget?
This summary captures the key points from the #Xgaming webinar, focusing on advertising strategies, targeting options, and creative opportunities on the X platform."
We hope these note help you navigate your current or future entrepreneurial waters here on X more safely in the incoming days, weeks and years ahead.
If you want to discuss and/or develop strategy that aligns with us and these notes, our dm's are open here for you always or you can book a free consult with me on
DigitalDawnMedia.Co whenever the time is right for you.
Much love, be easy. o7
Anthony J. Pacheco /